nike breaking4: FAITH KIPYEGON

AGENCY: CONSCIOUS MINDS

ROLE: SENIOR COPYWRITER

Faith Kipyegon, Keyan-based, middle-distance runner, became the first woman in history to attempt to break the record for the 4-minute mile. I teamed up with the folks at Conscious Minds and Nike to create content for the event. This campaign was unusual, in that we had to create content for three situations: Faith breaks the 4 minute mile and her PR (personal record), Faith does not break the mile but breaks her PR, Faith breaks neither the record or her PR.

In the end, Faith broke her PR but not the 4-minute record. Yet, that is.

SIZZLE FILM

TIKTOK @NIKE